2025 Set to Become Record Revenue Year for US iGaming Industry, AGA Says

We’re just a few hours away from ringing in the new year, but for US iGaming’s industry, it’s already a time for celebrations. According to the American Gaming Association (AGA), the iGaming industry, which includes online casinos and poker, is on a tear in the first ten months of 2025, with its commercial gaming revenue hitting $64.30 billion, reflecting an 8.7% improvement from the same period last year.

Legalized sports betting is also on the rise, with revenues surging to $1.6 billion (+57.4%) in October, with a handle worth $17.78 billion (+23.7%). With the Missouri betting scene opening on December 1st, the country’s sports betting landscape is expected to end the year on a high note.

October Revenues Rebound for iGaming and Sports Betting

In its Nationwide Commercial Gaming Financial Performance Data posted December 22nd, AGA reported some glossy numbers for both iGaming and sports betting:

• iGaming’s October revenues rebound after a “soft September”. Total GGR for October 2025 hit $6.81 billion, +17% compared to October 2024. Breaking the verticals, iGaming (casino and poker) contributed $968.7 million, while sports betting added $1.60 billion (+57.4%).

• For iGaming’s YTD GGR performance (over Jan-Oct 2024), total GGR hit $64.30 billion. By looking at the GGR per vertical, iGaming contributed $8.78 billion, traditional GGR with $42.39 billion, and sports betting with $13.0 billion.

Among iGaming, slot machines and table games dominate with revenues (year-over-year) of $3.10 billion and $822.5 million, respectively.

For sports betting, revenues increased by 57.4% in October 2025 on a handle worth $17.78 billion. Sportsbooks and operators witnessed a dismal September, but October’s numbers boosted the industry.

Market Expansion, Tech and Engagement Drivers Fuel Growth of iGaming and Sports Betting

Several key factors have fueled the growth of iGaming and sports betting in 2025, including market expansion,  technological advancements, and shifting players’ behaviors.

• Market expansion. Although there were new additions to states with legalized iGaming, bills were introduced in a handful of states, like Indiana, Virginia, and Maryland. For sports betting, Missouri launched its own legal sports betting on December 1st, with Vermont and North Carolina (early 2024) launches contributing to this year’s growth.

• Tech and engagement drivers. Mobile apps, in-play betting, and media integrations help boost the handle to $12.11 billion in May 2025 and $17 billion in October 2025. Also, AI-driven platforms are changing the landscape, too.

Beyond the recent AGA data, fans' and players’ behaviors on the ground suggest excitement and good prospects for the industry. With new state market expansions like Missouri’s betting launch and mobile app integration, it's safe to say that iGaming will end the year on a record note.

REFERENCES:

• American Gaming Association