BetMGM Sportsbook Goes Live in Missouri: Bets Now Open!

BetMGM, one of the biggest brands in real-money betting, is now open for Missouri sports fans and bettors. Eight brands went live on opening day, with Bet365, Caesars Sportsbook, and DraftKings, joining BetMGM in accepting legal wagers. BetMGM’s official launch includes mobile app betting and a retail sportsbook at the Century Casino & Hotel Cape Girardeau, backed by a local partnership.

BetMGM’s foray into Missouri brings its total to 30 markets, offering both mobile and retail betting services. As part of its licensing agreement, BetMGM mist partner with a landbased casino or pro sports team (in this case, Century Casino & Hotel Cape Girardeau) to legally operate.

This rule didn’t apply to Circa and DraftKings, which earned untethered licenses.

Century Casino Welcomes Sports Fans and Bettors

BetMGM’s mobile betting services opened early Monday morning, 12:01 CT, to coincide with the state launching. The operators retail betting services, on the other hand, opened 11 a.m. CT. The facility offer sa full betting service, with a full bar and a sportsbook-themed menu. 

Guests and bettors will find dozens of HD screens to enjoy Kansas City Royals, Chiefs and other teams in play. There are self-service BetMGM betting kiosks too, making it easier for fans to place bets.

In a joint statement, Peter Hoetzinger and Erwin Haitzman, Co-Chief Officers of Century Casinos, shared their excitement in hosting a seamless betting experience. They added that “these new services strengthen our property’s market position and will introduce new customers to Century Casino & Hotel Cape Girardeau”.

BetMGM Brings Sports and Betting Entertainment Closer

BetMGM CEO Adam Greenblatt also released a statement, highlighting the brand’s wide range of entertainment offerings for both its mobile app and new retail sportsbook. 

Greenblatt talked about the company’s partnership with the Kansas City Chiefs, and with St. Louis native John Hamm as brand ambassador. He added that his company is “bringing the thrill of Las Vegas to the Show-Me State”.

This isn’t the first time BetMGM has set its sights on Missouri. The company has been preparing its papers to enter the state since 2022, as an official partner of the Chiefs, and as one of its preferred betting partners.

REFERENCES:

• BetMGM