Team Vitality and Stake Partnership Generates Over $5 Million in Media Value

Team Vitality and Stake have marked the first anniversary of their partnership by revealing that the collaboration generated more than $5 million in media value over the past 12 months. The milestone reflects a year of competitive success, viral social media campaigns, and cross-industry collaborations that helped the betting brand reach audiences well beyond the esports community.

According to both organizations, the partnership also delivered more than 135 million video views across social media while coinciding with six S-tier championship victories, underscoring how competitive results and digital content worked together to increase the visibility of both brands.

Partnership Extended Beyond Jersey Sponsorship

The collaboration has gone far beyond traditional logo placement. Throughout the past year, Team Vitality featured Stake branding across four different jerseys, including the University Jersey, Alternate Jersey, Pro Jersey, and FPS Jersey, while producing content centered around its players and competitive achievements.

Among the standout campaigns was an Instagram clip featuring Counter-Strike stars Mathieu "ZywOo" Herbaut and Dan "apEX" Madesclaire, which gained significant traction within the CS2 community. The organization also highlighted a TikTok showcasing Robin "ropz" Kool's gaming setup that surpassed 14 million views, as well as a YouTube Shorts collaboration with Brazilian MMA fighter and Stake ambassador Caio Borralho, helping the partnership reach fans outside traditional esports audiences.

The partnership launch itself also featured appearances from UFC champion Max Holloway, Formula 1 driver Nico Hülkenberg, and former Brazilian footballer Nenê, reinforcing Team Vitality and Stake's strategy of connecting competitive gaming with mainstream sports and entertainment.

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Team Vitality and Stake Reflect on Their First Year

Team Vitality Co-CEO Vas Roberts described the partnership as proof of what can be achieved when two brands share the same vision for fan engagement.

"Our first year of partnership with Stake has shown what's possible when two brands share the same ambition to push performance and redefine fan engagement. Together, we've celebrated major competitive victories, created content that resonated with millions of people around the world, and built authentic moments that have extended far beyond the esports community."

Stake Chief Marketing Officer Akhil Sarin echoed those sentiments, pointing to the partnership's combination of competitive success and audience growth.

"From six trophies in S-tier competitions to over 135 million video views across social media, this year has shown what happens when a brand and a team truly grow together. One year with Team Vitality has redefined what a sponsorship can achieve, and we're just getting started."

Team Vitality Continues Expanding Its Commercial Presence

The anniversary comes during another active period for Team Vitality off the server. The French organization recently renewed its long-running partnership with Stade de France, extending its residency at the national stadium, while also strengthening its fighting game division with the signing of Japanese professional Shoji "Fenritti" Sho.

Those developments reflect Team Vitality's continued investment in both commercial partnerships and competitive expansion as the organization looks to build on a successful first year alongside Stake.