The NFL’s Dallas Cowboys Move Into The eSports Industry

Complexity Gaming has moved its headquarters from Florida to Frisco, Texas after Jerry Jones the owner of the Dallas Cowboys and real estate mogul John Goff acquired Complexity. The acquisition of this iconic esports organization is the NFL’s move into the global esports industry. The team had been mulling over the benefit of stepping into the esports world for a couple years now, hiring Epsilon, a marketing ad agency to help determine the potential advantage of doing so. With the explosive exponential growth of the industry, it’s a no brainer that they finally signed a deal.

Complexity Gaming is one of the original esports organizations, founded in 2003 by Jason Bass and Jason Lake. It’s made a name for itself in the industry winning 130 championships in 26 different competitive titles. Combined with the most valuable sports franchise in the world, it looks like a win-win for everyone.

The synergies between professional sports and the esports world is undeniably powerful and Jones and Goff have recognized that. The two realms will become fully integrated when Complexity Gaming relocates to The Star, the Cowboys World Headquarters in Frisco. They will be constructing offices, production studios and training facilities for Complexity which means the staff and gamers will be intermingling with professional athletes. They will also have access to premier training, athletic development and sports medicine services at the Cowboy’s facility. How many other gamers can say that?

Unsurprisingly, Complexity and it’s staff are eager to make the relocation to Texas. As Jason Lake, CEO said “dreams do come true,” and how could they pass up an opportunity like this. The plan is to use Jones’ experience and knowledge of professional sports, as well as his resources to build the legacy of Complexity for years to come.

Jason Lake will remain in his CEO position as Jones and Goff take over as majority owners.