An iGaming directory with no affiliate links
Most iGaming directories earn a commission when you sign up through their links — to our knowledge, this is the only US directory that takes none. That structural difference determines who the directory serves: players.
What we stand for
Four principles behind every rating, ranking and link on UMG Gaming.
Independent
No operator money, no affiliate deals, no paid placements. We answer to players, not the industry.
Player-first
Scores come from player reviews, so the sites that treat players best rise to the top.
Transparent
Every link goes straight to the operator, and how we rate and rank is public. We hide nothing.
Open
Any player can write a review. Operators can never pay to edit or delete one.
How we differ
Most places you can look up a gambling site — general review platforms and iGaming directories alike — take money from the businesses they cover. Here is what that means in practice; every row is something you can check yourself.
Swipe to compare →
 |  |  |  |  | |
|---|---|---|---|---|---|
| Takes money from the companies listedReferral commissions or paid business plans | $0, ever | Paid plans | Commissions | Commissions | Commissions |
| Tracking linksLinks that tag you as their referral so they get paid | None | None | Yes | Yes | Yes |
| Direct links to every siteThe visit button goes straight to the official site, no redirects | Always | Yes | No | No | No |
| Where scores come fromOur ratings are built only from registered player reviews | Player reviews | User reviews | Editorial picks | Editorial picks | Editorial picks |
| Database open to everyoneRatings, reviews and operator data, free to download and reuse (CC BY-SA) | Full database | No | No | No | No |
| Rating rules publishedExactly how scores are calculated, public for anyone to audit | In full | Yes | No | No | No |
| Knows US iGamingState availability, sweepstakes rules, verified player reviews per operator | Built for it | General reviews | Yes | Yes | Yes |
| Who the rankings serveThe incentive behind the ordering you see | Players | Businesses | Operators | Operators | Operators |
Based on each service's publicly visible links, ratings pages, business pricing and data access as of July 2026.
The affiliate model
Affiliate sites are paid from player losses
Paid per deposit
Affiliates collect a bounty the moment a player signs up and deposits through their link.
Paid from losses
Revenue-share deals pay them a percentage of everything that player loses, month after month, for as long as they keep playing.
The conflict
The more players lose, the more they earn. Under that model, rankings tend to favor whoever pays best, not who treats players best.
UMG Gaming has no such arrangement. We earn nothing whether you win, lose, or never sign up at all.
What the directory provides
Live search
Find any casino, sportsbook or sweepstakes site, with results as you type.
Precise filters
Narrow by category, rating, and availability in your state.
Transparent ratings
Color-coded scores built from player reviews. Unrated sites stay unrated.
Player community
Public reviewer profiles, and one review per player per site.
Offer comparison
Welcome bonuses side by side, with one click to hide them all.
State-aware
Every site lists its restricted states, so you only see what's playable where you live.
How our ratings work
The star colors you see across the directory follow the score.
Where the score comes from
- 1A site's score is the weighted average of its published player reviews. Verified reviews, where the player proved a real account with the operator, count five times.
- 2Sites with no player reviews stay unrated. We never invent a score.
- 3Every review comes from a registered player, one per site, so a handful of accounts can't skew a score.
Ratings can't be bought. The verified seal isn't for sale either — it only marks operators that show players their live rating on their own site. Full details in our methodology.
Frequently asked questions
How does UMG Gaming make money?
Right now it doesn't, by design. We use no affiliate links, accept no payment from operators, and sell no placements. UMG Gaming is independently funded. If that ever changes, the money will never come from the operators we cover.
Why don't you use affiliate links like other directories?
Most iGaming directories earn a bounty for every player they refer, or a share of what those players go on to lose. That business model rewards steering you toward whoever pays best. We removed the incentive entirely: every 'Visit official site' button is a direct link with no tracking and no commission.
How do I know the reviews are real?
Every new review comes from a registered account with a public reviewer profile, and each player can review a site only once. Operators can't pay to add, edit, or remove reviews, and neither can anyone else. If we find fabricated content, we remove it.
Can an operator pay to improve its rating or ranking?
No. Ratings come from player reviews, and rankings can't be bought. The verified seal some sites carry is not for sale either — it marks operators that display our live rating widget on their own website, so players see the unbiased score even on the operator's pages, whatever that score is. The only way to earn it is transparency.
How are the star ratings calculated?
A site's score is the weighted average of its published player reviews: reviews from verified players count five times, all others count once. Sites with no player reviews show as unrated, with grey stars and a dash. The colors follow the score: green for 4 stars and up, amber around 3, orange and red below. The full formula and review rules are published at umggaming.com/methodology.
Can I use UMG Gaming data?
Yes. The full UMG Gaming database is open data under the Creative Commons BY-SA 4.0 license: operator details, statistics, ratings and player reviews. You can reuse and build on all of it, as long as you credit UMG Gaming and keep your derived data under the same license. Download it as JSON or CSV at umggaming.com/data. Reviewers agree at signup that their reviews are published this way, and programmatic access via our API is granted to approved partners.
Are these sites legal in my state?
It varies by state and by site type. Every site page lists the states where that operator doesn't accept players, and you can filter the whole directory by your state. If you create a free account and set your home state, we'll show a clear warning on any site that's restricted where you live.
The directory is open to everyone
Browse the sites, read what players report, and add your own experience.