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Genius Sports Strengthens Prediction Market Presence With Kalshi and Polymarket Deals

New agreements will provide official sports data, integrity services and live content as prediction markets continue to grow

Ryan Cauchi

Editor · August 7, 2026

Genius sports with Kalshi and Polymarket UMG

Genius Sports has strengthened its position in the prediction market industry after announcing separate partnerships with Kalshi and Polymarket, expanding the company's role in supplying official sports data and integrity services.

The agreements will see both prediction market platforms use Genius Sports' official data to power sports event contracts, while also benefiting from the company's integrity and monitoring solutions. The deals shows another milestone as prediction markets continue to attract major technology and data providers.

Kalshi Expands Access to Official Sports Data

Under its agreement with Genius Sports, Kalshi will receive real time official data across the company's global football portfolio.

The partnership covers several major competitions, including the Premier League, Serie A, Ligue 1, Liga MX and Argentina's Primera División, helping Kalshi deliver faster and more accurate settlement of sports contracts. Genius Sports will also provide integrity services designed to monitor trading activity and protect the markets.

Polymarket Builds on Sports Strategy

Polymarket has also expanded its relationship with Genius Sports through a separate agreement focused on official data, integrity services and exclusive live sports streaming.

The partnership builds on Polymarket's recent push into sports, with eligible U.S. users gaining access to live broadcasts for selected competitions alongside official league data and branding. The company says the move is intended to create a more interactive experience by combining live action with prediction markets on a single platform.

Growing Demand for Trusted Data

The announcements reflect the increasing importance of official data as prediction markets continue to expand.

As trading volumes rise and more users enter the market, operators are placing greater emphasis on reliable data feeds, faster contract settlement and stronger integrity measures. Partnerships with established sports technology companies such as Genius Sports are becoming an increasingly important part of that strategy.

With both Kalshi and Polymarket continuing to grow their sports offerings, the latest agreements further show how prediction market platforms are investing in the technology and infrastructure needed to support the next phase of the industry's development.

Stay tuned to UMG Gaming for the latest news, analysis and updates from the world of prediction markets, sports betting and iGaming.