Ohio lawmakers are moving forward with a set of major proposals that could significantly reshape the state’s sports betting market, by introducing tighter controls on how platforms operate and how much users can wager.

The changes are still in the early stages, but they signal a clear push toward stricter oversight of one of the fastest growing betting markets in the U.S.

Stricter limits on betting activity

At the center of the proposals is a plan to place direct limits on how much users can bet and how often they can place wagers.

Lawmakers are considering a cap of $100 per individual bet, along with a limit of up to eight bets per user per day. The aim is to reduce high-volume wagering and encourage more controlled betting behavior.

New restrictions on promotions and payments

The proposals also target how sportsbooks attract and process customers. Under the new rules being discussed, operators could be banned from offering credit card deposits, removing one of the most commonly used payment methods in online betting.

In addition, sign up bonuses and promotional offers could be restricted or eliminated, reducing the aggressive marketing tactics often used to bring in new users.

Advertising crackdown during live sports

Another key part of the plan focuses on advertising. Lawmakers are looking to stop sportsbooks from running ads during live sporting events, a move that would significantly reduce in game marketing exposure.

The proposals also suggest wider limits on how and when betting platforms can promote their services, especially during televised sports broadcasts.

A wider push for tighter control

Ohio’s approach reflects a growing trend among some U.S. states that are re evaluating how online sports betting is regulated after rapid expansion in recent years.

Supporters of the changes argue that easier access to mobile betting has increased risks around problem gambling and careless wagering, and that stronger limits are now needed to protect users.

What happens next

The proposals are still being reviewed and will need to move through the legislative process before becoming law. If passed, they would mark one of the most restrictive betting frameworks in the U.S.

Operators in Ohio are expected to closely watch the developments, as any changes could have a direct impact on revenue, user engagement, and advertising strategies across the state.

Stay tuned to UMG Gaming for more updates on U.S. betting regulation, sportsbook changes, and the evolving iGaming landscape.