Polymarket Serves Up ATP Tour Partnership

Polymarket has expanded its presence in sports by becoming the Official Prediction Market Provider of the ATP Tour, securing exclusive rights that will allow eligible users to watch live men's professional tennis while trading on prediction markets.

The partnership, agreed with Tennis Data Innovations (TDI), also gives Polymarket exclusive streaming rights within the prediction market category for ATP Tour and ATP Challenger Tour events. Official match data will be supplied through Sportradar, helping power real-time market settlements.

Live Tennis Meets Prediction Markets

Under the agreement, registered U.S. users will be able to watch live ATP Tour matches directly through Polymarket while trading on related event contracts.

The deal covers around 20,000 ATP Tour and ATP Challenger Tour matches each season, including singles and doubles events across the calendar. It also includes some of the sport's biggest tournaments, such as Indian Wells, the Miami Open, the Cincinnati Open and the Nitto ATP Finals.

By combining live streaming, official data and prediction markets on a single platform, Polymarket hopes to offer tennis fans a more interactive way to follow matches as they unfold.

Building a Bigger Sports Presence

The ATP partnership is another step in Polymarket's push to grow its sports offering.

In recent months, the company has expanded beyond politics and current affairs, investing in products and partnerships designed to attract sports fans. Tennis now joins a growing list of sports available on the platform, with official data and streaming expected to improve the overall user experience.

The agreement also strengthens Polymarket's relationship with Sportradar, whose integrity services will help monitor markets and support fair trading across ATP events.

Prediction Markets Continue to Expand

The partnership highlights how prediction markets are becoming more closely integrated with live sports.

Rather than just offering markets on match outcomes, operators are increasingly looking to combine official data, live broadcasts and interactive trading into a single experience.

For Polymarket, securing a partnership with one of the world's leading tennis tours represents another accomplishment as it continues expanding its sports portfolio and competing for a larger share of the prediction market industry.

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